10 romantic words that sell
Here are 10 unabashedly feminine words that have also been proven to sell.
Love: As John Lennon sang. “All we need is love,” and this word doesn’t only dominate the titles of romance fiction. It’s commonly used in songs as well. Maybe it’s because love is what we’re all longing for. Yes, guys too. Even if you don’t always admit it.
Heart: Now becoming synonymous to “love” (e.g., “I heart Copyblogger”), this word is increasingly used to soften traditionally tough topics: “business with a heart,” “writing for the heart,” “selling from the heart.”
Secret: As the stereotype would have it, women love to keep, tell and discover secrets. Actually, so does everybody else. This word appears in all the headline swipe files of those (male) copywriting masters.
King, Queen, Princess, Prince (or some other honorable title); Women are fascinated with royalty. Blame it on fairy tales. But it’s not just women who respond to a market position as the “King,” “Queen,” or “Duke” of your niche.
Temptation and Forbidden: That darned Eve started it all, giving into temptation and making Adam bite the forbidden apple. These are still two irresistible words to make your copy more compelling.
Cloud, Moon, Stars (and other celestial bodies): These words evoke freedom, creativity, and unlimited possibilities. No wonder women love them.
Heaven, Paradise: We use these words to describe ultimate pleasure, goodness and perfection. “How was the spa?” “It was heaven!”
Kiss: Sweet, mysterious and seductive, a kiss is the ultimate romantic word.
Virgin: Here’s one word that’s sure to make your heart race — whether you’re male or female. And of course, Richard Branson, a masculine guy if ever there was one, built an entire mega-brand around it.
Magic, Enchanted, Bewitched (and other references to the supernatural): Our fascination with these words is another result of childhoods molded by fairy tales. The idea of having a fairy godmother to make all our dreams come true and get rid of our evil stepmother is simply irresistible.
Take your magic wand and transform your copy
Here’s the real test. How do romantic words hold up in real-world copy? To find out, I decided to give a romantic makeover to the same copy Ali Hale put a heroic twist to.
Here’s what I came up with:
Plain: “Solve Email Problems”
Heroic: “Battle Your Email Overload”
Romantic: “Love Your Email Inbox Again”
Plain: “Stop Procrastinating”
Heroic: “Defeat Procrastination”
Romantic: “Kiss Procrastination Goodbye”
Plain: “Advice to Help You Do Better”
Heroic: “Advice to Help You Win”
Romantic: “Advice to Make You a Star”
Plain: “Ditch Your Bad Habits”
Heroic: “Conquer Your Bad Habits”
Romantic: “Make Your Bad Habits Disappear Like Magic”
Women’s pockets are growing bigger and deeper. Isn’t it time our copywriting and marketing language caught up?
If your writing is bland, sprinkle a little romance into it. You don’t always have to resort to pumped up, violent imagery to put more zing in your copy. A little romance may be just the flavour your readers are craving.
About the Author: Lexi Rodrigo is a copywriter and online marketing consultant who used the words “love,” “heart,” and “passion” on her home page long before researching for this post.
Great post as you share knowledge & teach us with examples. Thanks a bunch