A Quick Word on Spam
My #1 asked question… How to avoid being spammed…
Here’s the catch with email. If you do it right, email works to grow your business like nothing else out there! If you do it wrong, people think its spam and people HATE spam. Hates isn’t one of the buying emotions. So I think its safe to say that you don’t want people to HATE your communications.
In order to steer your business away from negative perceptions and towards positive ones, you need to practice Professional Email Marketing, not spam marketing.
Email marketing is delivering professional email communications, representing the characteristics of your business visually (your brand), while delivering information that educates your audience and/or differentiates your business from the competition
Must contain information “they – your readers” find valuable. The #1 reason for opt-outs is “doesn’t keep my attention.”
I’ve been dealing with lots of spam issues lately and was so hoping to get more insight & direction for how to manage in a professional way as I onboard subscribers to my newsletter services.