Expert Insights
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Today and in the future, the marketplace will become increasingly being driven by the email communications and online promotions. However, consumers today want much more that just a sales pitch, they want useful information, interesting stories and entertainment.
Businesses which embrace this trend will prosper, while others will be left behind. Take a look at the marketing statistics below and ask yourself, “Is my online marketing program offering great content, strengthening relationships and maximizing results?” 61% of consumers say they feel better about a company that delivers custom content. They are also more likely to buy. E-newsletters with interesting articles keep your clients engaged in a relationship with you, keeping your business top-of-mind for the future.
62% of companies today outsource their content marketing? Smart business owners know that it’s complex and time consuming to do online marketing in-house, so they hire a professional marketing partner to get the job done quickly and effectively.
56% of Canadian internet users ordered goods or services online last year, with a total of $18.9 billion in purchases. Up 24% and rising. Online purchasing is a consumer trend that will continue to increase in the coming years. To stay competitive in a digital marketplace businesses need to get serious about their online marketing strategy.
The cost of Email Marketing is less than 25% of traditional print, radio or TV advertising. That’s more than a 75% cost reduction. Online marketing is by far the most affordable way to stay in touch with your target market. |
