How to make “Your Business” Shine Online!
1. Consistent Contact (Online Newsletters):
In the online world, businesses are forgotten faster than yesterday’s news, unless you keep in close contact with customers. Staying in clear view is one of the best ways to stand out from the crowd. To strengthen customer relations, it is highly recommended to have a monthly online newsletter. This is called the “soft sell”. The newsletter should contain interesting and useful articles (that is what is in it for customers). Having customers remember to contact your business the next time they need your services (that is what is in it for you!). Want to increase your success with online marketing? Contact us, we’d be glad to help!
2. Rev Up your “Social Media” Impact:
Social media is a great way to get attention online and it’s cost effective because it’s generally FREE. You-Tube Videos are a great way to explain what you do, they are like a friendly virtual sales person. Facebook pages are a nice way to get more personal with your customers, so post photos of your recent events and tell interesting stories about your business. Promote your upcoming events on Twitter and let everyone know what you’re doing next.
3. Use “SEO” to Get Found in Web Searches:
All the buzz about SEO (search-engine optimization) reflects the new realities of the digital age. When customers want to purchase goods or services they research them using search engines like Google (i.e. when was the last time you looked up a business in the Yellow Pages book? It’s probably been a while…) Since people rarely click below the first few listings, getting your company or product ranked higher will result in more traffic to your website. If you need a hand in this area, we offer excellent SEO services, so let us be your advocate in this complex technical process.
4. Hire Online Marketing Professionals:
Nothing says that a business is “NOT serious about success” more than a poorly designed website or online newsletter. So don’t be hesitant to invest in your own success. Hire the experts in who can guarantee that you will shine online!
