Put your Virtual Sales
Team to work!
Team to work!
Stay Connected to Customers via Email Marketing!
“Think of your email marketing program like a “giant team of friendly virtual salespeople” reaching out to your customers on a regular basis.”
BE FRIENDLY:
Email marketing does not have to be cold and impersonal; it can be fun and friendly, like a regular visit from a good friend. The secret to a successful email marketing program can be summed up as: Give readers information they can use or enjoy and design it with a warm, human, personable style. Then deliver your message consistently with a professional distribution system.
FOLLOW-UP CONSISTENTLY:
Sales results do not happen overnight, they are cultivated like gardens. Customer relationships develop slowly over time, from many points of contact. Businesses that do not follow-up with customers are forgotten faster than yesterday’s news. Did you know that consumers may need to see your brands dozens of times before they even begin to feel familiar with it? It can take hundreds more positive contacts to convince them to actually buy your products or service.
GROW CUSTOMER RELATIONSHIPS:
Developing customer relationships is about more than just sending them an annual form letters or holiday greeting card. You gain people’s trust through positive and consistent experiences with your company. Think of your email marketing program like a “giant team of friendly virtual salespeople” reaching out to your customers on a regular basis. This hard working team keeps in touch with your entire customer base, educating them on your products, services, specials, announcements and events. Staying ‘Top of Mind’ with customers leads to increased repeat business and more referrals.
