Smart Marketing Solutions:
Reasons people unsubscribe from permission email?
As any experienced marketer will tell you, businesses live or die by “customer loyalty”. You work so hard to build a customer database, with dedicated customer service and a parade of networking events. So, the last thing your want is to lose those valued customers by having them “unsubscribe”. This can happen for many reasons but one of the biggest reasons is ineffective marketing strategies. So, here is some expert advice to make your marketing program so spectacular that people will love hearing from you!
Emails came to Frequently
Many people today complain that they are inundated with too much email. We recommend customizing your email marketing to your customer desires. Do send them updated news and specials, which are relevant to them; but always be considerate and don’t over do it.
Content became boring, repetitive or too sales-based
Be dramatic, be original and be relevant! In order to stay competitive in the online marketing world, your content has to offer something that your customers really want to receive! Your readers want to be educated about something that interests them. They do not want a hard sell. Always think “What’s in it for them?”
Communication is a two-way street
If you’re not entirely sure what your customers are most interested in. Ask them, either in person of via a questionnaire, what information they would like to see from you. Then apply this knowledge to provide the inspiration for your subscribers to stay loyal.
Hi Dave, I do want to talk to you about the product you are offering.I e-mailed you earlier and you have replied. It might appear to you that I lost interest and don’t want to follow up …but i do. I just get so busy…I appologize. Sometimes I just have a narrow window of time before I have to run off in another direction.
When can we get together to discuss what you do and how? Would sometime shortly after this long week-end work for you?