Why are Customers Abandoning
Your Online Shopping Cart?
Your Online Shopping Cart?
You’re an innovative business owner who wants to get more sales via your online shopping cart. You’ve spent a good amount of time, effort and money on digital marketing and advertising to drive visitors to your website.
Online Shopping Carts are a great marketing way to make money fast! It also saves you the hassle of chasing people down for payment, the effort of entering credit card transactions by hand and the frustration of waiting for cheques to arrive in the mail.
However, your website analytic report indicates that even with huge website traffic, an alarming number of customers suddenly abandon the shopping cart and leave. What’s going on here?
Here are 10 of the most common reasons customers decide to abandon their online shopping carts and leave your online store without spending any money:
1. Annoyed at Complicated Checkout Process:
Keep the process simple and confined to 1 page.
2. High Shipping Costs or Slow Shipping:
High shipping rates and slow delivery decreases motivation.
3. Shipping Costs Listed at the End:
Customers hate surprises at the end of the billing process.
4. Forced to Register or Create an Account:
Most people just want to buy and leave.
5. Lack of Payment Options:
Ensure you support PayPal and a variety of credit card options.
6. Unsure of Security Features:
People are fearful of fraud, ensure you support secure shopping.
7. No Coupon Codes and Promotional Offers:
Offer discounts as incentives to repeat buyers.
8. Lack of Product Information:
Be detailed in product descriptions to help buyers make a decision.
9. The High Cost of Products:
Price competitively, if they can get a better deal elsewhere, they will.
10. They Just Want to Look Around:
Some shoppers are just browsing. Make sure there is a “Sign Up for Our Mailing List” field available on every page of your website. This will increase the chances of a future sale by creating an ongoing email relationship.
If you are concerned about a high rate of shopping cart abandonment, it might be worth having the checkout process tested by an expert to ensure it’s easy and user friendly.
