Holiday-Themed Email Marketing
Perhaps the most essential use of holiday-themed email marketing is for retail stores, e-commerce sites and restaurants. It a critical time to touch base with your full database. Here are some ideas for you to incorporate into your communication mix:
Wish them a Merry Christmas or Happy Holidays or Season’s Greetings!
Remind them about Gift Cards – Whether you are a retail store, e-commerce site or restaurant you can use email to promote your gift cards. For example, a spa could offer a free manicure to the purchaser of a $100 gift card.
Offer Gift Ideas – Everyone is trying to figure out what to buy for their friends and family. You can help your customers out by highlighting gifts that would be great for the family member or friend who has everything.
Offer a Range of Promotions – Don’t just offer one promotion for the holidays. For one person, free shipping might get them to buy from you, for another, incremental discounts might work better (spend $100, get 15% off; spend $200, get 20% off; etc).
Communicate about Holiday Hours – If you have a retail shop, you can send an email announcing that you have special holiday hours for your customers’ shopping convenience.
Invite Customers to a Special Event – A great way to get people to come and shop with you is to hold a special event complete with holiday specials and enticing discounts.
Send out a holiday email with all the details.
Wondering where to start? If you need some professional advice on how “Engagement Marketing” will increase your sales, feel free to ask the friendly experts at eXtra Contact.
